2007, new logo, new trade name
History
The
chronicle of TSM, established in the watchmaker's city on September 21, 1921,
the date of the creation of the company. Conditions offered then by
insurers were much too general. These conditions were not sufficiently
adapted to those particular products and to the watchmaker's markets
whose exports exploded literally after the first world war. In 1921,
the Syndicat Patronal des Producteurs de la Montre (SPPM) in
La Chaux-de-Fonds created its own "Marine Insurance" department
which offered its members, against payment of a competitive premium,
conditions of insurance based on an "all risks" cover. So,
September 21, 1921, 17 local watchmakers founded the
cooperative "TRANSPORTS" Société Mutuelle.
At that day, the insurance cover, named today "all-risks",
was born.
This
new company was only opened to members of the Syndicat Patronal
des Producteurs de la Montre in La Chaux-de-Fonds. Besides paying
the premium, every member was committed to subscribe a share of CHF 500.--
face value for every fraction of CHF 100'000.- of insured products,
of which 50%, equal to CHF 250.--, had to be paid in cash. The
own capital at the time of the foundation amounted to CHF 17'500.--;
10% of the risk remained with TSM, whereas the remaining 90% were given
in reinsurance to Lloyd's in London.
In
1934, due to modifications of its statutes, TSM finally spread its activities,
but to the canton of Neuchâtel only. The clause of the insured's
domicile was so strict, that if a policy holder transferred the head
office of his enterprise outside of the canton, the latter lost his
membership automatically and was obliged to look for another marine
insurer. In the thirties, the nominal value of the shares were reduced
to CHF 25.-- each share and the obligation of part subscription,
in proportion to the value of the insured products was abolished. It
is only in 1950 that the company obtained the concession permitting
to perpetrate the marine insurance on the whole Swiss territory.
The modification of the statute on May 10, 1955 was important.
Not only because the trade name changed from "Transports Société
Mutuelle" into "TSM Société Mutuelle
d'Assurances Transports", but above all because, since this
moment, it became possible to conclude insurance contracts with non-members
societies, in other words, with non-watchmakers clients. All subscribed
shares were bought back by the company and the personal responsibility
of shareholders was abolished.
Legal form
TSM is a cooperative society. Its highest body is the Annual General Meeting of its members. Every member has one vote. The moment a client has concluded an insurance contract directly, that means not trough an insurance broker, with the TSM, the client becomes automatically a member.
TSM
does not show any capital. Its fortune consisted of ordinary and extraordinary
reserves.
It is an independent company specialized in marine insurance of goods
worldwide.
Zone
of activity and organization
TSM
is not an "all class" insurer. Since more than 80 years now,
it specialized in the field of marine insurance. Its various customers
are mainly commercial and industrial societies with national and international
activities. They are domiciled for 50% in the German-speaking area,
for 45% in the French-speaking area and for 5% in the Italian-speaking
part of Switzerland. During the last decades, TSM orientated its growth
in diversifying its marine business in order not to be dependant upon
the economic situation of only one industrial area. Nevertheless, the
insurance contracts of watches still represents an important part, around
30%, of the cashed premiums.
During
the last financial year, TSM granted insurance cover for goods travelling
around the world for a value of approx. CHF 3,0 billions, corresponding
to CHF 14 millions of cashed premiums.
TSM only insures industrial and commercial firms. TSM has sub-offices
in Basel, Bienne, Lausanne and Zurich.

